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Marketing

Creating a website & online presence

Once you’ve started your own business, and established your brand, one of the next steps you’ll need to take is...

Getting to know you: why research is key to understanding your audience

The Formations Company guide to market research for new companies and startups. Learn the importance of getting to know your customers post-company formation.

How to Report Bad Results to Clients (and Not Get Fired)

Especially when you are still in the early stages of building up a client base, it’s important to put project...

Why You Should Implement a Management Team, and What It Could Do For Your Business

The need for a bigger workforce is one of the signs that your business is heading in the right direction....

Logo design and your brand

While the old saying ‘don’t judge a book by its cover’ suggests we should do otherwise we are all guilty of...

Which marketing channels to use

When looking into how to communicate with your audience, getting your message out there, the question is not really which...

How to convert social media engagement into sales

Advice on how to convert social media engagement into sales for your company.

Start the Conversation: How to Engage your Customers with Social Media

Social media marketing is often characterised as a conversation: a chance to get people interested in what you have to...

What is a marketing strategy?

Marketing can be the difference between success and failure for any business, especially for a startup. The goal of any...

Finally Perfected your USP? Now to Convince your Customers…

The term USP (Unique Selling Point) is often thrown around among other marketing buzzwords with little real meaning. But what...
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