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Marketing

B2B vs B2C Marketing on Social Media: How Do They Match Up?

Whether you are selling to consumers or to businesses, social media is a well-known tool that will help you reach...

Escaping the nine to five: Can I turn my passion into a niche business?

Turn your passion into profit and start a business you can be proud of. How? - find out here.

Just landed your first client? Understanding deliverables, KPIs, and clear communication

When dealing with clients, there’s really nothing more important than communication Read on to learn about deliverables, KPIs, and how to communicate well.

What Should I Include on my E-commerce Product Pages?

Getting the basics right It doesn’t matter how great your product is if your potential customers are never going to...

Which Social Media Platform is Best for my Business?

Whether your goal is to spread the word about your new business, capture the attention of new customers, or build...

Creating a website & online presence

Once you’ve started your own business, and established your brand, one of the next steps you’ll need to take is...

Getting to know you: why research is key to understanding your audience

The Formations Company guide to market research for new companies and startups. Learn the importance of getting to know your customers post-company formation.

How to Report Bad Results to Clients (and Not Get Fired)

Especially when you are still in the early stages of building up a client base, it’s important to put project...

Why You Should Implement a Management Team, and What It Could Do For Your Business

The need for a bigger workforce is one of the signs that your business is heading in the right direction....

Logo design and your brand

While the old saying ‘don’t judge a book by its cover’ suggests we should do otherwise we are all guilty of...
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